Disability Barbie dolls are available in a variety of colors, body types, eye colors and hair styles. Mattel toymakers are proud to introduce their new range of disability Barbie Dolls that use a wheelchair and a prosthetic leg.
Kim Culmone , head designer at Mattel’s global head of design for Barbie announced:
“This year our Barbie line will include dolls reflecting physical disabilities in order to better represent the people and the world kids see around them. Our commitment to diversity and inclusion is a critical component of our design process and we are proud that today’s kids will know a different image and experience of the brand.”
The wheelchair was one the most popular features for customers.
Mattel collaborated with experts at UCLA Mattel Children’s Hospital and elsewhere to design a wheelchair that is used by people with physical disabilities. Jordan Reeves, a 12 year old who has a prosthetic arm helped designers with the design – making it more realistic.
The new Barbie is part of the Fashionistas line. The collection was expanded in 2016 to include dolls with various body types – original, tall, curvy and petite – as well as seven skin tones, 22 eye colors and 24 hairstyles.
There are other dolls on the market aimed at disabled children:
Makies – a british toy manufacturer has launched a range of 3D-printed dolls. The dolls have visible disabilities.
American Girl Dolls – cost more than $100, and they come with a built in back story related to disabilities.
Lego – Introduced a figure of a little boy in a wheelchair.
We hope for many more disability toys to be designed. Activist, Rebecca Atkinson told me she would love it if every toy box included a wheelchair and guide dog for children to play with.
The disability Barbie will hit the shelves in June, 2019.